Case study · Sam
Lean muscle, built around a busy schedule.
+7.5kg of lean muscle over 16 months — fitter and healthier than ever before.
The transformation
The story
Where Sam started
Sam works in law in the city — flexible hours on paper, but often grueling in practice, which made fitting in training a real challenge. He hadn't worked out his technique, still had back problems, and his posture was pretty poor. He needed the foundations sorted before anything else.
Getting the foundations right
We finessed his technique, worked on the basics, and got the fundamentals right before building out his range of exercises. As the foundation improved, so did everything on top of it — his posture is now heaps better, and the movements that used to cause problems became strengths.
The work
Over 16 months Sam built 7.5kg of lean muscle — and lean is the key word, because that's exactly what he was after. He's now doing exercises he could never do before, worked in around a demanding schedule rather than waiting for the perfect week.
Where he is now
Sam's healthier and fitter than he's ever been in his life — with the confidence that comes from knowing his training is built on solid technique. Physically, he's at his peak.
In his own words
His story, in his own voice
"I'm healthier and fitter than I've ever been in my entire life."
Sam
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